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‘All-American Muslim’ Controversy Inspires Lowe’s Commercial Parody (Video)

18 December 2011 General 4 Comments Email This Post Email This Post

by Jethro Nededog (from The Hollywood Reporter)

The video imagines what the retail home improvement company may not want the Florida Family Association to see.

After Lowe’s made it public that it had pulled its ads from the TLC reality series, All-American Muslim,boycotts have been called, protests planned, and it even got hip-hop mogul, Russell Simmons,attempting to buy out the remaining advertising on the show.

But for Gregory Bonsignore, Parvesh Cheena, and Rizwan Manji, the controversy inspired them to create a hilarious short film they’re calling the “unaired Lowe’s commercial for All-American Muslim.”

“We actually threw it together at a meeting for Beta Testing, a Muslim Cosby Show we’re pitching around,” Bonsignore tells The Hollywood Reporter.

The video follows two Muslim men as they shop at a Lowe’s store and attract suspicion with the items they are gathering. What could they be building? All is revealed at the end of the video.

Lowe’s action was a result of pressure from conservative Christian group, the Florida Family Association (FFA). They argue, that “the show profiles only Muslims that appear to be ordinary folks while excluding many Islamic believers whose agenda poses a clear and present danger to liberties and traditional values that the majority of Americans cherish.”

Keep the FFA’s argument in mind as you watch the commercial parody below.

Bonsignore is repped by the Brant Rose Agency, Cheena by Global Artists Agency and Brillstein Entertainment Partners, and Manji by DBA/Fortitude.

Original post: ‘All-American Muslim’ Controversy Inspires Lowe’s Commercial Parody (Video)


  1. Assallamu Alaikum, Hilarious commercial. My only problem with it is the choice of holidays they used. Muslims don’t celebrate Christmas and probably would not decorate just for the sake of fitting in. Independance Day would have been a better choice, especially since they were seen buying an American flag and more summer-type items.They would be letting those around them know we consider ourselves as much American as the Florida Family Association.I also must mention the remark”The show only profiles Muslims that appear to be ordinary folks…” How many Christians appear to ordinary folks? And as far as “values that the majority of Americans hold dear”, parading your pre-adolescent daughter around in makeup and hairstyles meant for adult women is a value we Muslims should hold dear?

  2. Besides the FAA org, muslims were protesting the show because it was about the shia. Advertiseers abhor controversy.

    Why don’t these two go to Ethiopia and repair the church burned down by a howling muslim mob, go smell the burning Christians in Nigeria and the crushed ones in Egypt.

    What is happening is the public gets the news from abroad of horrific violence, and then sees muslims complaining that people look at them funny. Quit dressing like hell on earth maybe.

  3. @Anon: I can’t stand the stereotyping and double standard against Muslims. You call yourself American? You do not represent the values we are supposed to stand for. @DawnMarie Donivan: We do not “parade” our daughters around. Our daughters are not show animals. I agree that some people would be wise to give their children less freedom in the area of dress, for the children’s good.

  4. Victoria, please wake up and smell the burning Christians. Why do we have to tolerate the intolerant supremacist yearnings of this group?

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