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Coca-Cola’s multilingual Super Bowl ad is driving Twitter xenophobes crazy

2 February 2014 Salon 45 Comments Email This Post Email This Post

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Coca-Cola’s multilingual Super Bowl ad is driving Twitter xenophobes crazy

Apparently singing “America the Beautiful” in multiple languages is worthy of a boycott

by 

Coca-Cola’s big Super Bowl ad this year featured a rendition of “America the Beautiful” sung in multiple languages, alongside sweeping images of America’s landscape and its people.

It was extremely patriotic, wholesome, and altogether unobjectionable in every way.

Cue xenophobes on Twitter threatening to boycott Coke in 5, 4, 3, 2, 1…

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For what it’s worth, part of the reason the #boycottcoke hashtag took off was righteous tweeters trolling xenophobes like the ones above. So we’re not all terrible.

And here’s the 60-second version of the ad, in case you missed it:

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45 Comments »

  1. Yeah they want the “national anthem” (that right there shows they are not American cuz can’t tell the difference) sung in English and yet the actual language of America is “American” as in multilingual!!

  2. even in this day and age unfortunately it exists. Ignorance won’t go away

  3. I knew, when I seen the commercial, that there would be a silly uproar.

  4. I love that one! It was beautiful!

  5. Intolerance is so ugly but ignorance and fear, hiding behind intolerance, that’s just ridiculously ugly.

  6. And every one of the clowns complaining about it is living on stolen land.

  7. I actually thought it sounded quite nice.

  8. If you need to fit within a limited culture or speak a specific language to make that song ring true for you, then you’re not celebrating being American, you’re celebrating your own small piece of it and pretending that’s all there ever was, is, or will be.

  9. Ethnocentric thinking is alive & well in The United States

  10. It’s times like this I’m glad to live in Canada where the cable companies always put their own commercials in the Superbowl. We only see them afterwards on the interwebs.

  11. Not everyone, I had a Coke and a smile today. Loved the commercial.

  12. Do these complainers and haters forget we are a country of immigrants? Always have been. And not just Anglo, Christian, English speakers either.

  13. I loved the commercial. I’ve been amused for the last 18 hours or so over the people who think “America the Beautiful” is the national anthem. LOL Apparently there are a lot of them. The diversity is one of the things I’ve always loved about America. The people who hate this commercial and are all “English! ‘Murica!” over it are minority, however vocal and obnoxious they may be. They don’t speak for me. I love my country and I’m proud to be an American and a Muslim.

  14. It’s so sad that people can be so bigoted :((

  15. Not a fan of coca cola but the commercial was nice

  16. What, seriously?

  17. I do not trust them

  18. I’m not even American and even I know America the Beautiful is not the American national anthem so I think that alone says a lot about the IQ level of bigots. Also, it’s worth noting that there was at least one Native American language in there if people want to talk about what is “American”.

  19. Yet Coke being silent during that brutal arrest that happened in Russia is not boycott worthy.

  20. Love it.

  21. Two of my great-grandparents spoke German and one spoke French. Two of my wife’s grandparents spoke Yiddish and Russian. We only speak boring old English (and a little Spanish). There are uncountable different cultures, religions and ethnicities represented in this country. Who needs the melting pot? Stews are a lot more interesting.

  22. English, wasn’t the language of America spanish or native american languages?

  23. For every Coke they don’t drink I will drink 12, until I get diabetes anyway.

  24. I thought it was a good commercial.

  25. Good. Let them choke on their own venom.

  26. They exploit people and try to hide it by promoting diversity and it backfires because of the racists omg lol.

  27. It’s worthy of my keeping my refrigerator stocked with Coca Cola.

  28. I found it beautifully moving.

  29. Out to buy cases of Diet Coke-

  30. So, let me try to understand: in a land where no one who is in the “upset element” is from an ancestry that has been in this country for more than 400 years [meaning that they didn’t speak our kind of “English” anyway] is upset because a commercial celebrates the diversity of America in many languages….what a bunch of heathens!

  31. the koran is only holy in arabic

  32. Those poor angry unhappy people. What terrible lives they must live. I hope these bigoted don’t have children.

  33. Me I use sodastream.

  34. Times have sure changed…way back in 70’s it was a great thing when coke did ”i’d like to teach the world to sing.”. Now the bigots are shooting off their mouths acting like English is only language Americans have ever spoken. Perhaps they should have done one with all Native American tongues being spoken…what would they say then?

  35. They’re a small bunch of noisemakers, the same lot who posted hates when Cheerios featured a multiracial family. I used to be offended, but now I just laugh at them.

  36. I got a coke today just bc of this. I looked on the coke facebook page and read some of the comments. I don’t understand why people are angry over a this. I think this ad was great.

  37. Because, of Coca Colas involvement with Israel, and the destruction of Palestine, I’m not at all a fan of the company. However, I think its sad and stupid that people are still screaming over a multilingual commerical. I think people just want to hate, because they can’t do anything else.

  38. Pepsi has exponentially more cancer inducing chemicals/colorings than Coke so bring on their boycotting. We could USE fewer of the haters.

  39. This was one of I think the best commercials, america is made up of immigrants from all over the world from every culture and religion….and for the trolls out there english wasn’t the language of north america it was the language of the native americans all the different nations..until fearful morons almost genocidal them. I love hearing people speak there native tongue..be proud of your heritage never forget it..it is what makes us so unique…the trolls and haters should be packed up and sent to a island somewhere.

  40. I applaud Coke for a beautifully touching commercial showcasing the diversity that is America… but I BOYCOTT Coke because of it’s support of Israel and apartheid…. which I suppose is ironic if you think about it.

  41. America is a country of immigrants. White, Europeans came to America, Black, Africans came to America, and Asia made up of different sub-groups such as the Far-east, South, and Southeast Asians, and as well as Central Asians, Arabs, and Kurds all came to America and stay. Then we got Hispanics, the mix of every race. Finally we got Native Americans. We all have our own ancestral, ethnic backgrounds with different ancestral languages. We should embrace them, not to refute them.

  42. Oh man is the Coco-cola page on fire. But the people supporting this ad are out numbering the bigots.

  43. http://www.youtube.com/watch?v=2msbfN81Gm0

    certainly no one should be supprised with coke making a multi-cultural commercial. some peoople don’t know their history very well.

  44. A handful of idiots on Twitter do not merit the widespread coverage this has prompted. Stop making a mountain out of a molehill. The majority of Americans have no issue with this ad.

  45. I thought it was beautiful.

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